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Is Your Agent Sharing the Cost of Your Promotion?


   Matthew Wilson •  Principal, WilsonBritten Real Estate • 29 November 2017   3 minute read   At what point does a homeowner cease paying for the promotion of their home and start paying for the agent or agency’s local profile? Matthew Wilson, from WilsonBritten Real Estate, takes a look at this ongoing debate and gives us some insights into Vendor Paid Advertising (VPA).    In recent years we have seen the emergence of upfront vendor paid advertising: this is when the owners of the property pay upfront on day one of selling their home, for things such as professional photography, floorplans, photo signboards and expensive internet advertising. In days gone by this practice was not uncommon for properties that were going to auction, however the trend seems now to have moved to sales under private treaty (when a home is advertised for a set price).   Whilst it’s not unreasonable for the owner t...